Revolutionizing the Industry

With 30 years of high-profile project experience, Mitch and his team specialize in large-scale mixed-use developments with a significant retail presence. His master-planned communities include a harmonious blend of stores, restaurants, and attractions, which serve as the heartbeat of every development plan. Mitch’s projects are traditionally centered around communal outdoor spaces that cater to locals and visitors year-round. Hundreds of events take place in these centers annually, achieving the ultimate goal: bringing families and communities together in a cohesive shopping, dining, and entertaining environment for all to enjoy. 

  • "Mitch was a joy to work with on our ambitious Disney Springs retail, dining, and entertainment project. He brought vision, strategy, creativity, contacts, deal-making, and most importantly a 'can do' attitude to our dynamic endeavor. I couldn’t have had a better partner to help make the dream a reality at 'The Most Magical Place on Earth'."

    Ken Potrock, President of Disney Parks & Experiences

  • "Whether for the landlord or the tenant… Mitch has a unique understanding of what it takes to make the retail and restaurant business work. He’s the go-to guy when you want effective results."

    Kenneth Himmel, President and Chief Executive Officer of Related Urban

  • "I have known, worked alongside, and respected Mitch Friedel for over two decades. Mitch was an integral part of several of GID’s large-scale, mixed-use projects throughout the United States. He serves as much more than a typical retail executive and he is involved in all aspects of initial programming, merchandising mix, tenant selection, and retail, restaurant, and entertainment leasing. Mitch understands the vital importance of striking the right balance between tenant categories, leasing economics, and master plan programming. Understanding the mixed-use vision and strategy of large impactful projects is a unique skill set that Mitch brings to bear on all projects with which he is involved."

    James Linsley, President of GID Development Group

  • “Having worked with Mitch for years, one quality that I will forever admire is his leadership in guiding developers through the planning phase of a project. Never boastful or presumptuous, Mitch quickly earns the respect of his client as he shares his vast knowledge and experience in the retail industry.”

    Paul D. Puma is the former President of the SE Region for the Kimco Corporation

  • “Mitch’s projects change the landscape of an area forever. They become the ‘it’ destination for all things shopping, dining, and entertainment.”

    Keith Bradford, President of Olympia Development Corporation & District Detroit

Creating lasting and impactful partnerships with some of the world’s most reputable companies is in Mitch’s DNA. Mitch and his team are involved in every stage of development, providing full-service, owner-focused retail leasing aid from planning to execution. He oversees the initial space planning in close collaboration with the ownership and architectural teams, identifies the ideal tenant mix and their placement within each project, and executes the leasing strategy from inception to completion.   

Throughout his distinguished career, Mitch has worked with landlords in both an in-house capacity and as a third-party consultant, giving him a keen perspective that makes him ideally suited to meeting clients’ immediate and long-term goals. Modern Frontier’s full-service, owner-focused approach for each establishment creates a tailored mini-city that remains relevant for years to come. 

Learn more about the process

Select Partners

AmCap

Apollo

Ashkenazy Acquisition

Barron Collier

Blackstone

Brixmor

Brookfield Properties

Duggan Realty

Edgewood Properties

EQ Office

Falcone Group

GID

Hilton

Hines

Hughes Investment

Kimco Realty

L&L Holdings

LG Realty Group

Lubert-Adler

The Lutgert Companies

MTA

New England Development

Olshan Properties

Olympia Development

Penn Florida

Peterson Companies

Reger Holdings

Related

RL West

Rockefeller Group

RXR

SL Green Realty Corp.

Stark Enterprises

Talisker

Tavistock

The Mills

The Parkes Companies

The Walt Disney Company

Thor Equities

T-Rex Corporation

Tuttle Land Institute

Westfield

Select Tenants We Work With

  • Adidas | Aerie | American Eagle | American Threads | Anthropologie | Apple | Arhaus | A/X Armani Exchange | Bluemercury | Boll & Branch | Coach | Cole Haan | Columbia | Fabletics | Faherty | FP Movement | Free People | Guess | H&M | J. Crew | Johnny Was | Kate Spade | Kendra Scott | Kiehl’s | Lacoste | Levi’s | Lilly Pulitzer | Lucchese | Lululemon | MAC | Michael Kors | Nike | Oliver Peoples | Puma | Restoration Hardware | Sephora | Southern Tide | Steve Madden | Superdry | Sur La Table | Swatch | Terrain | Tommy Bahama | Tumi | UGG | Under Armour | Uniqlo | Urban Outfitters | Victoria’s Secret | Vineyard Vines | Warby Parker | Williams-Sonoma | Zara

  • Bar Italia | Bartaco | Calaveras Cantina | Carmine’s | Carpaccio | Copper Blues | Cooper’s Hawk | Costera | Culinary Dropout | Hampton Social | Moxies | North Italia | Ocean Prime | Postino Wine Bar | Ruth’s Chris Steak House | Shake Shack | Sixty Vines | Starbucks | STK Steakhouse | Straits | Suviche | The Capital Grille | The Cheesecake Factory | Tommy Bahama Marlin Bar | True Food Kitchen | Whiskey Cake Kitchen & Bar | Wolfgang Puck | Yard House

  • Apple Cinema | Blue Martini | Bowlero | Bowling 810 | City Winery | CMX | Howl At The Moon | Improv | Landmark Theater | Lucky Strike Social | Pinstripes | Puttshack | Rooftop Cinema Club | Silverspot Cinema

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    Club Studio | EOS Fitness | Equinox | LA Fitness | Orange Theory | Soul Cycle

  • Publix | Sprouts | The Fresh Market | Trader Joe’s | Whole Foods