Placemaking

Noun. Creating and cultivating an original mixed-use hub that uniquely appeals to a community's target demographics.

No two streets or cities are alike, and neither is Mitch’s work. But how does one reinvent the wheel?

01. Analyze

Mitch tirelessly evaluates the market dynamics of each property, including the attractiveness of the particular site itself, all current and planned commercial development activity in the region, and any notable competition, both existing and conceptualized. He then does a deep dive into the market, identifying the most successful local operators and skillfully combining them with national, industry-leading brands across all sectors, creating the optimal tenant mix. Mitch and his team stay current with trendy, emerging newcomers, blending them accordingly to create an engaging experience for all guests. This strategic approach maximizes long-term value for property owners and promises an enduring, high-quality experience for millions of visitors.

02. Adjust

Placemaking isn’t about picking a popular store or restaurant. It's strategically positioning select stores among ideal neighbors, modifying accordingly as tenants' needs change, and tweaking until everything feels natural. Are the stores placed and presented interestingly for all the customers? Are the public green spaces activated properly? Is the parking convenient and programmed correctly? Every detail is artfully contemplated to ensure a successful project for ownership and an unrivaled experience for the community to enjoy.  

03. Actualize

With research complete, Mitch leverages his strong tenant relationships with the key decision-makers built over his esteemed career and executes the plan. Mitch's unwavering passion and commitment to realizing the perfect vision for every client radiates through each phase of the process. His projects are authentic to each venture’s region, creating inviting destinations for visitors and locals alike looking for a unique and attractive sense of place to share with family and friends.

Services

Strategic Planning

Project Schedule

  • Determine retail phases

  • Advise company on preliminary construction timeline

Define Objectives

  • Provide consumer insight results for the restaurant and retail industry, highest and best use

Preliminary Space Program

  • Define retail plans

  • Advise on proposed layout of retail space

  • Provide design and development input

Market & Financial Analysis

Market Research

  • Conduct an assessment of general market conditions

  • Review current retail landscape

Financial Analysis & Models

  • Due diligence studies

  • Develop initial project ProForma

  • Budgeting, analysis framework

  • Outline projected rents, lease terms, tenants allowances and free rent periods

Inventory Review

  • Identify competing properties

  • Characterize needs of retail trade area

Design Programming

Finalize Space Program Requirements

  • Future growth/contraction
    demands

  • Space evaluation and
    space program

Budget & Design Approval

  • Formulate guidelines and specifications for storefronts, signage, parking and other retailer requirements

  • Determine the ideal tenant mix based on use, size, consumer targets and impact on overall project

  • Prepare Landlord work letters and delivery of possession schedules

Tenant Merchandising

  • Determine list of approved prospective tenants

  • Finalize design, egress, amenities, and traffic flow based upon prospective tenant needs

Marketing Strategy

Develop Marketing Position

  • Develop leasing pitch package

  • Publish professional merchandise plans

Assist in Public Relations Strategy

  • Consult with graphics team for creation of electronic materials

  • Create online presence and project website

Construct Marketing Center

  • Collaborate with team on development and ideal positioning of marketing center

Tenant Outreach

Contact Retail & Restaurant Prospects

  • Draft proposals

  • Coordinate/facilitate property
    tours and tenant presentations

  • Negotiate letters of intent

Lease Execution

  • Assist the company’s council and facilitate negotiation of the lease documents to full execution

  • Work to secure for the company the most favorable terms for leases for the project

Construction Timeline

  • Oversight of tenant coordination responsibilities until tenant is open for business